MIM+Project-Team+5

Silent Generation By Lakreshia Gadison

20 Facts 1. Silent Generation/Traditionalists(Born between 1920-1945) 2. Cold war generation 3. Brought the US civil rights and unparalleled economic and artistic wealth

4. 1939 Atomic Boom
**The Silent Generation Events **

5. 1929 - Great Depression 6. 1939-1945 World War II 7. 1944 - D-Day in Normandy

**The Silent Generation Trivia **

8. 1922 - Canadian National Railway formed 9. 1925 - Newfoundland women receive the vote 10. 1927 - Charles Lindbergh first Transatlantic flight 11. 1928 - Amelia Earhart first woman to fly the Atlantic 12. 1930 - Cairine Wilson first woman senator in Canada <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">13. 1936 - Monopoly created

<span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">14. 1941 - Pearl Harbor **<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">Famous Members ** <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">15. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Martin Luther King, Jr  <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">16. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Robert F. Kennedy <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">17. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Elvis Presley <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">18. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Jimi Hendrix <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">19. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Hugh Hefner <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">20. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Marilyn Monroe <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">21. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Clint Eastwoo <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">22. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">James Dean <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">23. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">B.B. King <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;"> guitarist <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">24. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">John McCain <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">25. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; text-decoration: none; textunderline: none;">Jesse Jackson <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">26. Most rock stars of the 60s were of the Silent Generation <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">27. This generation contributed greatly to <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">African American music <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;"> like <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">soul music <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;"> and <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">rhythm & blues <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;"> producing singers like <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">Ray Charles <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">, <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">Little Richard <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">, <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">James Brown <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">, <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">MarvinGaye <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">, guitarist <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">B.B. King <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">, producer <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">Quincy Jones <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">, and <span style="color: windowtext; font-family: 'Times New Roman','serif'; font-size: 10pt;">Tina Turner <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt;">. <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: normal; margin: 0in 0in 0pt 0.5in; text-indent: -0.25in;">28. no US President has come from the Silent Generation; the few from the generation

<span style="color: #000000; font-family: 'Arial','sans-serif'; font-size: 10pt; line-height: 115%; margin: 0in 0in 10pt;">20-bulleted

|| || || · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">early marrying ages: Male average 23 yrs o Keep · expired toiletries · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">expired medications · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">medications stored in containers with labels that are no longer legible · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">outdated technology - cameras, radios, televisions · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">electrical appliances that no longer work · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">bills, receipts, tax returns · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">linens that have not been used for decades <span style="display: block; line-height: normal; margin: 0in 0in 10pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">family ephemera such as pictures, documents, and family papers though unlikely to be archived properly <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · The silent generation may view their home as monument to their pursuits and hobbies and like to have items on display because of **emotional attachments** **. ** Emotional attachments to things makes clutter control more difficult. <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · Items that are no longer useful to them may be kept simply because the item is viewed as having potential.
 * · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">Female average 20 yrs ||
 * · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">Female average 20 yrs ||

· <span style="color: #4f81bd; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: 115%;">Mantra of the silent generation
<span style="background: white; display: block; margin: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · **<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: 115%;">"Make it last.... ** <span style="display: block; line-height: 12pt; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-top-alt: auto; text-align: justify; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">I paid good money for that so it is valuable and I should hang onto it  <span style="display: block; line-height: 12pt; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-top-alt: auto; text-align: justify; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">I might never get the chance to get another one <span style="display: block; line-height: 12pt; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-top-alt: auto; text-align: justify; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">Being wasteful is bad and if I throw something away I am a bad person. <span style="display: block; line-height: 12pt; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-top-alt: auto; text-align: justify; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">I might need this at some other time <span style="display: block; line-height: 12pt; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-top-alt: auto; text-align: justify; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">It might be worth something <span style="display: block; line-height: 12pt; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l2 level1 lfo2; mso-margin-top-alt: auto; text-align: justify; text-indent: -0.25in;"> · <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">Somebody could use this <span style="display: block; margin: 5pt 0in 0pt 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · The silent generation grew up with very little variety or choices of consumable goods and they were often limited to what was available within walking distance of their home. <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · Catalogue shopping was the only way to purchase items that were not available locally and of course the internet was unknown. <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · conformity encouraged: "children should be seen and not heard" <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · started divorce epidemic <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · desired job security <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · desired job security <span style="display: block; margin-left: 0.5in; mso-list: l2 level1 lfo2; text-align: center; text-indent: -0.25in;"> · Even though Silent have been financially conservative in general, they are now more willing than ever to spend money on themselves. · <span style="color: #222222; font-family: 'Times New Roman','serif'; font-size: 10pt;">This wealthy generation feels it's now-or-never time to splurge for that big-ticket item.
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: 115%;">Wear it out.... **
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: 115%;">Make it do.... **
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: 115%;">Or do without." **

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<span style="color: #222222; font-family: 'Times New Roman','serif'; font-size: 10pt;">The Silent Generation <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">grew up with very little variety or choices of consumable goods and they were often limited to what was available within walking distance of their home so they used catalogue .They bought from the catalogue anything from cook appliance to clothing to food .Today Silent Generation go to store, well to the store they buy none name item. This because this generation was during the great Depression and that all they bought and all they have .This generation also buy what they need and nothing really extra.

<span style="color: #333333; font-family: 'Times New Roman','serif'; font-size: 10pt; line-height: normal; margin: 0in 0in 7.5pt;">Raised by turn-of-the-century farmers, Traditionalists brought a strong work ethic into the factories of industrialized society. Traditionalists grew up during lean times and consider work a privilege. This generation believes you earn your own way through hard work. Traditionalists are willing put in long, grueling hours to get ahead in their legal careers Traditionalists value traditional morals, safety and security as well as conformity, commitment and consistency. They prefer brick-and-mortar educational institutions and traditional lecture formats to online, web-based education. In the legal workplace, they favor conventional business models and a top-down chain of command.

<span style="color: #333333; font-family: 'Times New Roman','serif'; font-size: 10pt;">The Traditionalists are slow to change their work habits. As a whole, they are less technologically adept than the younger generations. As technology evolves and changes the practice of law, Traditionalists may struggle to learn new technology and work processes. Some more information <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;"> ………………………

<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;">The Silent Generation tends to be more affluent than the generations that came before or after. They are well-traveled and have developed more international tastes in food than their meat and potatoes parents. The Silent Generation typically enjoys the arts and theater, and is more likely than other generations to return to school, even after retirement <span style="font-family: 'Times New Roman','serif'; font-size: 10pt;"> .From a housing standpoint, it is certainly clear that certain older people should not live alone, drive cars or rely on themselves to take medication. But when you take into account that the "home" is an important symbol of their independence and success, their reluctance to move into a retirement or assisted living community is understandable. When viewed in the context of the environments that shaped his/her belief systems, today's mature consumer can be more readily understood. <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 10pt;"> Demographically, The Silent Generation tends to be more affluent than the generations that came before or after. They are well-traveled and have developed more international tastes in food than their meat and potatoes parents.

<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 9pt;">A good example of the focus on security needs can be seen in how important health care is to this generation <span style="color: #000000; font-family: 'Times New Roman','serif'; font-size: 9pt;">. <span style="color: #222222; font-family: 'Times New Roman','serif'; font-size: 22pt; line-height: normal; margin: 0in 0in 0pt;">Website Page

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[|**http://www.fourthturning.com/html/silent_generation.html**] [|**http://en.wikipedia.org/wiki/Silent_Generation**]

,Babyboomers

Generation X

Generation Y By: Aaron Villafana

20 facts about generation Y 1. They will not come looking for you. 2. 40% of generation y has tattoos. 3. Most of them live with their parents. 4. Generation y is the generation with the largest racial and ethnic diversity. 5. 75% have a profile on a social network. 6. Also known as millennial generation. 7. Generation Next. 8. Net Generation. 9. Echo Boomers. 10. They’re born between 1982-1995. 11. There are 78 million. 12. They make up 25% of US population. 13. 90% percent of them own a computer. 14. 20% millennial have posted a video online of themselves. 15. 21% of millennials are married. 16. They love live music. 17. Video games. 18. Extreme sports. 19. They spend about $200 billion annually. 20. They don’t like to read. Generation Y is conscious about social causes such as environment, animal rights, and world hunger. If you want to attract them then let them know that you are helping those social causes. Generation y will not come look for you, you are the one that will have to come look for them, go where they hang out social networking sites such as myspace, facebook, and twitter. That will attract them to your product or company even more and the best thing is that it doesn’t anything to join the sites.

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