Int'l+Marketing+Project-Team+3



Traditions affect the way stuff are advertised. They do big celebrations for almost everything, specially for Grand Openings and holidays. Example. Chinese New Year: Around the first week of Feburary they will have couple guys go under a costume of a huge dragon to perform a little performance either in front of a resturant, mall,or jewelry shop. Every adult will be handing out money in an evelope and passing it out to little kids as a gifts. And during this time it's a great time to advertised. Chinese zodaic is very important to the culture because as for an example they base off when they are having the children, when will they get married, and if they are even perfect for each other.
 * 1. How is marketing sports and entertainment affected by the culture in China?**

They adopt other culture's ideas on sports and entertainments and how they are advertised. Different culture have different ways on advertising like for example buddalism have a festival for all the american hoilday in houston to advertised artist and help artist sell their cd's. As for generation older are entertainment for older adult as for yonger generation are for the younger kids to enjoy. Multiculturalism and multigenerationalism impacts China and how they can get our attention and how they can sell their products.
 * 2. What is the impact of multiculturalism and multigenerationalism on sports and entertainment in China?**