MIM+Project-Team+1

Silent Generation- Roger Ontiveros **__ Silent Generation __** 1. The Silent Generation Is The Only American Generation Never To Have Produced A President. 2. The Defining Moment for Silent’s was Their Childhood, Lived out in the Shadows of the Second World War 3. Great Depression 4. World War 2 5. Atomic Bomb 6. D-Day In Normandy 7. They Didn’t Get The Opportunity To Help Solve A Worldwide Conflict Through Force Arms, They Preferred More Intellectual Approaches To Problems, And Tried To Avoid Nasty Conversations. 8. The Silent Generation is a generation of people born in the United States between roughly 1923 and the early 1940s. 9. Experienced vast cultural shifts in the United States. 10. Struggled with conflicted morals, ideas, and desires. 11. Small size of this generation. 12. Civil rights movement came from the Silent Generation. 13. Fewer Children. 14. Numerous medical conditions are referred to as silent killers because they do not generate any symptoms, fooling patients into thinking that they are healthy, 15. Solar Power. 16. Manhattan Project. 17. Martin Luther King Jr. 18. John McCain. 19. Most rock stars of the 60s were of the Silent Generation. 20. First Generation Ever.

__ Baby Boomers-Ryan Flores __

__ Facts __ 1. A baby boomer is someone who was born between the years 1946 and 1964. 2. The baby boom took place when soldiers returned home after world war 2. 3. This 18 year span represents the biggest population boom in US history. 4. Late members of the baby boomer generation are also known as the shadow baby boomers, they were born between 1956 and 1964. 5. Today baby boomers represent 28% of the population. 6. About 77 million babies were born during the boom years of 1946-1964. 7. One in four Americans is a baby boomer. 8. Baby boomers are the largest population group in the U.S.  9. Baby boomers are the 1st generation in American history where the majority has obtained at least some form of higher education. 10. Gardening is the number one hobby for baby boomers over age 50. 11. The most babies born in a year was 4.3 million, this was in the year 1957. 12. In 2006, the first baby boomers turned 60. 13. Every 7 seconds, a baby boomer will be turning 60 for the next 18 years. 14. Baby boomers usually tend to feel 10 to 15 years younger than their actual age. 15. Most baby boomers tend to stop working at age 70. 16. Baby boomers expect to live to be at least 80. 17. Baby boomers went 50 years of their lives without the internet, but they seem to have quickly embraced it. 18. 60% between the ages of 51-70 have taken steps toward a new line of work for retirement. 19. 1 out of every 4 baby boomers between ages 51-59 have attended next career training classes. 20. Two thirds of Americans age 50-64 use the internet.

Baby Boomers Generally speaking, the baby boomer generation is associated with a rejection or redefinition of traditional values. They are becoming more concerned with their retirement funds and want to feel safe and secure when they no longer continue to work so therefore they are wisely investing their money. Since baby boomers are getting closer and closer to retirement, they are looking forward to spending their money on vacation trips where they go traveling. Baby boomers tend to feel like they are still young meaning that they like to hold on to their youth. So they buy things that younger generations buy.

** GENERATION Y- james weathersby **
Here are a few things you may already know about Generation Y: 1.Generation Y is more ethnically and racially diverse than older generations, with people of color making up about 40% of our population. 2.Half of all young people of color are Hispanic. **Education ** 3. About 40% of all young adults ages 18 to 24 were enrolled in either a two- or four-year college in October 2008. 4. So far, 1 in 5 Millennials are college graduates. An additional 26% are currently in school and plan to graduate from college, while an additional 30% are not in school but expect to someday earn a college degree. 5. Younger whites are about twice as likely as blacks or Hispanics to have finished college (22% vs. 10% for both blacks and Latinos). But blacks are significantly more likely than whites or Hispanics to say they want to earn a college diploma.
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">Also known as “Millennials”
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">Born 1980 to 2000
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">80 million strong
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">Grew up with school shootings, 9/11, Hurricane Katrina, Iraq
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">Plagued with high levels of student debt
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">Proficient with technology, often called “Digital Natives”
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: normal; margin: 0in 0in 10pt; tabstops: list .5in;">Personality characteristics: confident, social, celebrate diversity, collaborative

Work Ethic
6. About 37% of 18- to 29-year-olds have been underemployed or out of work during the recession, the highest share among the age group in more than 30 years. 7. Nearly 2/3 of all Millennials have full- or part-time jobs. 8. 13% of all Millennials are students who do not work for pay. 9. Almost 6 in 10 employed Millennials say they already have switched careers at least once. 10. About 60% of younger workers say it is not very likely or not likely at all that they will stay with their current employers for the remainder of their working life. (In contrast, 62% of Generation X workers say it’s likely they will never leave their current employer while 84% of Baby Boomers expect to remain with their current employer for the rest of their working life.)

Debt & Financial Outlook
11. 36% of all Millennials depend on financial support from their families, including 14% of all young adults who are working full time. [1] 12. More than one in three young workers say they are currently living at home with their parents. [2] 13. 31% of young workers are uninsured. [2] 14. One-third of young workers cannot pay their bills. [2]

Lifestyle, Civic Engagement, Family
15. Almost 40% of all Millennials have a tattoo (about half of those with tattoos have two to five tattoos and 18% have six or more). 70% say their tattoos are hidden beneath clothing. 16. 1 in 4 Millennials are unaffiliated with any religion. 17. In 2008, 66% of Millennials voted for Barack Obama for president, compared with 50% of those 30 and older, the largest disparity between younger and older voters in 40 years. 18. Just 2% of Generation Y males are military veterans. (At a comparable stage of their life cycle, 6% of Gen Xer men, 13% of Baby Boomer men and 24% of Silent Generation men were veterans.) 19. 61% of Millennials grew up in a two-parent household, a smaller percentage than the three previous generations. 20. 21% of Millennials are married (half the percentage of their parents’ generation at the same ages).

** GENERATION Y PARAGRAPGH- james weathersby **
<span style="font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: normal; margin: 0in 0in 0pt;">The Generation Y habits are influenced trough their development of a strong need for independence at an early age which has been driven by the fact that many come from single parent families. Gen Y'ers are considered consumed by entertainment, technology. They are ambitious, hardworking, acomplished multi-taskers, highly transitional and very open to sexuality and race. They tend to buy disposable items rather than those that can be repaired. This means that a Gen Y buyer will not be as fussy as a Gen X and when seeing what they want act on it fast. But they want more and want it faster. They also like to have control and privacy. Gen Y are the most sophisticated media generation, they create their own web sites and make their own CD's and DVD's. Gen Y'ers are tomorrow's home buyers. They are always connected to the Internet. Marketing concepts for thisgeneration is to put their ads out there and let them stumble across them. Apple, Jet Blue, Trader Joes, Jones Soda, Mountain Dew, and Red Bull, to name a few, are companies that have been succesful at marketing to Gen Y. That's because they don't talk down to them. They don't push their brands into their faces. They allow their somewhat quirky, simple, high quality brands AND their raving fan customers to do the job for them. To effectively market to Gen Y, we first have to understand the four areas Gen Y considers before purchasing a product or service: <span style="font-family: 'Arial','sans-serif'; font-size: 9pt; line-height: normal; margin: 0in 0in 0pt;"> Jacory cauthen did ……. Generation x    1. The X generation began in the 1965-1980 2. Generation xers are sometimes referred to as postmodernist youth or the more derogatory. 3. <span style="font-family: 'Verdana','sans-serif';"> They feel influenced and changed by social problems they see as their inheritances, racial strife, homelessness, AIDS, and federal deficits. <span style="font-family: 'Verdana','sans-serif';">4. They are also called children of the eighties. <span style="font-family: 'Verdana','sans-serif';">5. they played games like Atari 2600, and frogger, and pitfall. <span style="font-family: 'Verdana','sans-serif';">6. Generation xers watched Scooby doo. <span style="font-family: 'Verdana','sans-serif';">7. And toys like G.I joes and autobots and decepticons <span style="font-family: 'Verdana','sans-serif';">8. For some of those days Ronald Reagan was president. <span style="font-family: 'Verdana','sans-serif';">9. They drank kool aid <span style="font-family: 'Verdana','sans-serif';">10. This generation was smaller than all the other generations. <span style="font-family: 'Verdana','sans-serif';">11.13th generation. <span style="font-family: 'Verdana','sans-serif';">12. This generation had a drop in birth rate. <span style="font-family: 'Verdana','sans-serif';">13. Parents in this generation had many divorces. <span style="font-family: 'Verdana','sans-serif';">14. Video games just now became popular. <span style="font-family: 'Verdana','sans-serif';">15. Millions of people came from this generation. <span style="font-family: 'Verdana','sans-serif';">16. They wore leg warmers. <span style="font-family: 'Verdana','sans-serif';">17. The most popular hair styles was jerry curls. <span style="font-family: 'Verdana','sans-serif';">18. teens in this generation loved to party. <span style="font-family: 'Verdana','sans-serif';">19. The really ignored the leaders of their time period. <span style="font-family: 'Verdana','sans-serif';">20. And some of these people are alive today. <span style="font-family: 'Verdana','sans-serif';">