RockOn+Project

="Rock On" Project Parameters=

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= Sports and Entertainment Marketing: “Rock-On” Project  =
 * Grading:** each assignment will be graded individually for accuracy, appropriateness, creativity, and completeness. At the end of the project, the entire project will be graded using the Rubric posted below.======
 * **Criteria** || ** 20 ** || ** 15 ** || ** 10 ** ||
 * **Wikispace Content** || Includes all 12 assignments; complete, labeled, and in chronological order. || Includes at least 10 assignments; complete, labeled, and in chronological order || Includes at least 10 assignments; complete, but assignments may not be labeled and/or may not be in chronological order || 4 or more assignments missing; may not be labeled correctly and/or may not be in chronological order ||
 * **Google Map** || Includes all 20 cities, place-marked with the name of the venue, concert date/time || Includes 18 cities, place-marked with the name of the venue, concert date/time || Includes at least16 cities, place-marks may or may not include name of the venue, concert date/time || Includes less than16 cities, place-marks may or may not include name of the venue, concert date/time ||
 * **Reflective Blog Post** || Post includes how the marketing mix was applied, the target market, positioning, how 7-key functions were combined || Post includes 3 of the 4 requirements || Post includes 2 of the four requirements || Post includes less than 2 of the four requirements ||
 * **Teamwork** || Was observed participating with team for most of the project || Was observed participating with team for 75% of the project || Was observed participating with team for 50% of the project || Was observed participating with team less than 50% of the project ||
 * **Typographical Errors** || Entire assignment is free and clear of any typographical errors || Has only minor typographical errors || Has numerous typographical errors || Typographical errors so numerous that text is undecipherable ||

Preliminary Research
Your team will draw a musical genre. Your team will then research that genre and report on the following:
 * What is the history of the genre? *Who are some bands or artists that define that genre? *What are the demographics of typical fans in this genre? *How do popular bands in that genre market themselves? *In what types of venues do they perform?

Post all of your findings on your team wiki page. Be sure to include links to the sites where you found your information and include a graphic or two that support your research.

Band Naming and Logo Design Before your artist/band is ready to start planning the tour, they need to come up with a name and logo design.
 * Assignment 1**

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Your first task is to come up with a memorable name for your artist/band. Use the website [|www.bandnamemaker.com/] to help you with the creative process. On your project page list five possible names then pick the one that you feel is the best. Remember you will use this name for the rest of the project!! ======

After you have chosen your name, your next task is to design a logo. The logo is very important because it will help establish the identity of your artist/group. This logo will appear on everything related to your artist/group: cd cover, merchandise, backstage passes, tour bus etc. Make sure the logo is well designed and original. Design the logo on the computer. You will need to create a JPEG file (picture) in Publisher and then upload the picture onto your Team Page. Be sure to save a copy of your logo into your student folder on the server. A good place to find free fonts you can use to help you create your logo is [|www.urbanfonts.com]. These are free fonts...you won't even need to download them to use them for your band name.

Here are some other sites to help you create a truly unique logo: [|www.picnik.com], [|www.graffiticreator.net], [|www.bighugelabs.com]

**Assignment 2**
Study [|THIS WEBSITE] for information on how to develop a 'rockin' band biography

**Band/Artist Biography**
**You are to develop a brief biography/history of your band. Although you won't need to write a dissertation, your biography must be detailed enough to create your niche and target your market. Answer the following questions to create your profile:**
 * Band Name
 * Music Style
 * Members of the group & Music instruments played
 * Discography (Previous Released cd’s and titles)
 * Write a brief history of the band-When they formed, major milestones, beak-ups, past concert highlights etc. You will be taking a picture together as you are the members of the band. You will need to bring costumes/gear to class so that we can create more 'authentic' pictures of your band. You will place photo on your Team Project Page

Tour Name/Sponsor
Devise a name for the upcoming U.S. tour. This name will appear on all advertising materials and merchandise. Many groups tie the name in with their current cd title but you may use a different approach. In addition to a tour name, list a corporate sponsor of the tour. For example “Sprint Presents the Rolling Stones Bigger Bang Tour”. List the name of a company or a product that would fit the image of the band and would appeal to your core listener. Also remember that your sponsor must be 'school appropriate.'

**Assignment 4 Plot the Tour**
You will schedule a 20 city tour of the U.S. for your band. Creating a Google Map, plot out your tour. Label the first stop as #1, the second as #2 and so on. You will need to add the following details to EACH stop: <span style="font-family: 'Tahoma','sans-serif'; font-size: 12pt;">1. Name of Venue <span style="font-family: 'Tahoma','sans-serif'; font-size: 12pt;">2. Concert Date <span style="font-family: 'Tahoma','sans-serif'; font-size: 12pt;">3. Time Concert Begins <span style="font-family: 'Tahoma','sans-serif'; font-size: 12pt;">Remember, to schedule your tour in a natural progression of traveling across the U.S. i.e. allow for travel/rest time and schedule the dates in cities that are within a feasible traveling distance of one another. Once you have plotted your tour on the Google Map, embed a widget of the map on your team page. Be certain that all the items listed are included in the details of each plot.

Assignment 5
<span style="font-family: 'Tahoma','sans-serif';">Using the [|ticketmaster website], research the ticket prices for (5) upcoming concerts of artists in your band's genre. List the name of the artist, date, venue name/location, and the various price levels for each show. Make certain to research musical acts that are similar to your group in type of music played and popularity. Create a table of your research and include the information below:
 * Ticket Prices**

Place a copy of your finished table in the drop folder for grading. Now, establish the various ticket price levels for your band on the upcoming tour. Justify your choices. Post your ticket prices and justification on your Team Page. =Assignment 6=
 * Date
 * Artist
 * Venue/Location
 * Price Levels

**Tour Bus Design**
<span style="font-family: 'Tahoma','sans-serif'; font-size: 12pt;">Every band needs a tour bus so they may travel from venue to venue in style. Your job is to design the tour bus for the upcoming U.S. tour. Using Fireworks or a similiar program, paste a photo of a tour bus in the program and create the outside design. Also create an drawing or find applicable pictures depicting an aerial view of the layout of the inside of the bus. Include the sleep/lounge areas and the bathrooms. Include your pictures on your Team Page.

==Assignment 7 <span style="font-family: 'Tahoma','sans-serif'; font-weight: normal;">**Compact Disc Cover Design** Using Fireworks, Publisher or [|BigHugeLags], design the compact disc cover for your latest album. 1. Include a design for the outside front cover-Make sure to include the band name and title of the cd (school appropriate please!) == ==<span style="font-family: 'Tahoma','sans-serif'; font-weight: normal;">2. Back cover (include song listing on the back) == ==<span style="font-family: 'Tahoma','sans-serif'; font-weight: normal;">3. Inside sleeve-could include the photo of your band, or an artistic design. == ==<span style="font-family: 'Tahoma','sans-serif'; font-weight: normal;">4. Each design should be 5 inches by 5 inches in size. Go to “File + Picture Setup” to create your size == ==<span style="font-family: 'Tahoma','sans-serif'; font-weight: normal;">Be artistic and creative! You may surf the net in order to find inspiration for your albums. Please save your design on your project page and print a color copy for display. ==

=Assignment 8= <span style="font-family: 'Tahoma','sans-serif'; font-weight: normal;">**Concert Poster Design** <span style="font-family: 'Tahoma','sans-serif'; font-size: 12pt;">Your task is to create a rock concert poster for one of the dates scheduled on your upcoming U.S. tour. These posters will be hung around the two weeks before the concert in order to drum up interest in the show. The posters will be printed out in color. Google “Rock Concert Posters" for some samples. Make sure to include the following: You will create the poster using the tools on [|www.bighugelabs.com] or on. You will need to register first, but registration is free. Be sure to include your band picture and save the poster into your student folder. Then, you will upload your poster to your team page.
 * <span style="font-family: 'Tahoma','sans-serif';">Name of Band/Opening Act
 * <span style="font-family: 'Tahoma','sans-serif';">Concert date/time
 * <span style="font-family: 'Tahoma','sans-serif';">Venue location
 * <span style="font-family: 'Tahoma','sans-serif';">Ticket buying info-prices, phone number etc.
 * <span style="font-family: 'Tahoma','sans-serif';">Your Tour sponsor

Assignment 9
<span style="display: block; font-family: 'Tahoma','sans-serif'; font-weight: normal; text-align: left;">A big part of revenue for any band is merchandise sales. As a result, it is your job to design a tour t-shirt that will be sold at the concert venues and on the band’s website. Be sure to include the band’s logo, the name of the current tour, and a list of tour dates on the back. Be sure to keep things school appropriate.
 * Rock Swag Design**

Assignment 10
**Stage Design** <span style="display: block; font-family: 'Tahoma','sans-serif'; font-size: 12pt; text-align: left;">Using a computer Program, create the stage design that will be used by your band on the upcoming tour. Make sure the design will fit in the type of venues in which you will be playing. Check out Google images keyword “Concert Stage Design” for design ideas. The design should be a layout of the stage, not just a picture of a stage found on the Internet. You can use Word, Publisher, or Fireworks to draw out the design.

Assignment 11
**Backstage Pass Design** <span style="display: block; font-family: 'Tahoma','sans-serif'; font-weight: normal; text-align: left;">Using the Badge Maker on [|www.bighugelabs.com], design the backstage pass that will be laminated and worn around the necks of all your roadies, management, guests etc. The pass should measure 4 inches wide by 5 inches in length. The name of your band, the title “Backstage Pass”, and the name of your tour should be quite visible. The pass will only be one-sided. Be artistic and creative. You may use a design similar to your cd cover or new artwork design. Be sure to save the file in your student folder. Upload a picture of your backstage pass to your team page, and print a color copy for laminating.