1Course+Syllabus

Sports and Entertainment Marketing COURSE SYLLABUS COURSE LENGTH: One Semester TEACHER: Estie Cuellar ROOM #: 101 PHONE #:713-251-3200 EMAIL ADDRESS: Lois.Cuellar@springbranchisd.com  COURSE DESCRIPTION: This course will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and sporting events and entertainment. The areas this course will cover include basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorships proposals, and implementation of sports and entertainment marketing plans. This course will also provide students an opportunity to develop promotional plans, sponsorship proposals, endorsement contracts, sports and entertainment marketing plans, and evaluation and management techniques. GENERAL COURSE OUTLINE:

= I. Sports and Entertainment Overview  =

C. Legislative Information
= II. Economics and Finance of Sports Marketing =

F. Selling products and services
= III. Functions of Marketing =

G. Channels of distribution
H. Marketing Information Systems I. Demographics of sports marketing = IV. Product and Event Marketing =

F. Components of the event triangle
= V. Sponsorships and Endorsements  =

= VI. Employability and Career Development =

G. Active listening skills
GRADING Policy: Daily Grades: 50%, Projects/Exams: 30%, Quizzes/Tests: 20%