Int'l+Marketing+Project

International Marketing Project Instructions (lesson plans 10.08.2010)

Student teams will create an advertisement introducing their sports ball (the one they innovated from a the Product Service Management Project) to the Chinese market. They will then answer these two questions: 1. How is marketing sports and entertainment affected by the culture in China? 2. What is the impact of multiculturalism and multigenerationalism on sports and entertainment in China? Advertisements should be created in PowerPoint. The slide will be saved as a JPEG and uploaded to the team International Marketing Project page on the wiki. Under the advertisement, which is posted on the appropriate project page, teams will list the two questions and their responses to those questions. Use the PDF document attached here to help you create your advertisement and answer the questions.

Students teams should be able to connect the cultural information provided in the Marketing Cultural details in answering the questions and creating the advertisement. The projects will be evaluated using the following rubric:


 * CATEGORY || 20 || 15 || 10 || 5 or less ||
 * Content || Covers topic in-depth with details and examples. Subject knowledge is excellent. || Includes essential knowledge about the topic. Subject knowledge appears to be good. || Includes essential information about the topic but there are 1-2 factual errors. || Content is minimal OR there are several factual errors. ||
 * Organization || Content is well organized using headings or bulleted lists to group related material. || Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed. || Content is logically organized for the most part. || There was no clear or logical organizational structure, just lots of facts. ||
 * Attractiveness || Makes excellent use of font, color, graphics, effects, etc. to enhance the presentation. || Makes good use of font, color, graphics, effects, etc. to enhance to presentation. || Makes use of font, color, graphics, effects, etc. but occasionally these detract from the presentation content. || Use of font, color, graphics, effects etc. but these often distract from the presentaion content. ||
 * Originality || Product shows a large amount of original thought. Ideas are creative and inventive. || Product shows some original thought. Work shows new ideas and insights. || Uses other people's ideas (giving them credit), but there is little evidence of original thinking. || Uses other people's ideas, but does not give them cre ||