MIM+Project

Marketing to the Generations

Instructions

Goal: To learn about four target markets that have different backgrounds, needs, and spending habits. Part 1: Conduct Internet research for the following four generations: Silent (Mature) Generation, Babyboomers, Generation X, and Generation Y. Print two sheets of information for each group and highlight the main points. Make sure that you locate the most useful marketing information about each group. Part 2: Design a poster with pictures from a magazine or newspaper to represent each generation. Divide the poster into quadrants—one for each generation. Each quadrant should include pictures of people to represent each generation and 20 facts about each generation. Part 3: Prepare 20-bulleted list for each generation. The list should include descriptive characteristics, needs, and buying habits. Part 4: Write four paragraphs to describe five goods/services that each generation will purchase and why. Each paragraph should be at least five sentences and printed. Part 5: Prepare a PowerPoint presentation about the four generations, using the information from assignments #1-4. Each generation should have at least four slides.

Grading Rubric ** || **15 ** || **10 ** || **5 ** || ** || Thorough research printed and highlighted for each generation || Thorough research printed/not highlighted for each generation || Adequate research printed/highlighted for each generation || Incomplete information for the 4 generations || ** || Appealing poster that accurately illustrates people for each generation || Appealing poster that does not accurately illustrate people for each generation || Acceptable poster with inaccurate pictures || Poorly constructed poster with incomplete information (pictures) || ** || 20 Solid Facts for Each Generation || 20 Less than Solid Facts for Each Generation || 15-19 Facts for Each Generation || Less than 15 Facts for Each Generation || ** || High quality paragraphs with at least 5 purchase needs and explanations for each generation || High quality paragraph with less than 5 purchase needs and explanations for each generation || Acceptable paragraph with 5 purchase needs for each generation. Lacking explanations for the purchases || Incomplete information about purchase needs and rationale for each group || ** || At least three high quality, informative slides for each generation || Less than three high quality, informative slides for each generation || Adequate number of slides, slide content inadequate || Incomplete slide show with inadequate information for each generation ||
 * CATEGORY || **20
 * **Research for Each Generation
 * **Poster Representing the 4 Generations
 * **Bulleted List for Each Generation
 * **Paragraphs Describing Purchases for Each Generation
 * **<span style="font-family: Arial,Arial;"><span style="font-family: Arial,Arial;">PowerPoint Presentation