Int'l+Marketing+Project-Team+1

Team 1 1. How is marketing sports and entertainment affected by the culture in China? The culture in China is different from the culture in America. The differences are that they speak a different language, they have different religions, and they have different hobbies.  2. What is the impact of multiculturalism and multigenerationalism on sports and entertainment in China? By having different generations and different cultures you are open to new ideas from different age groups. This allows you to expand your range in customers. 