MIM+Project-Team+4

Alex De Leon Silent Generation 20 Facts -People born in the United States between roughly 1923 and the early 1940s. -Great Depression and World War II -Struggled with conflicted morals, ideas, and desires. -are one of the least understood generations from the 20th century -The Beat Poets, for example, were members of the Silent Generation -Martin Luther King, Gloria Steinem and many other notable agitators -people had fewer children in the 1920s and 1930s -uniquely poised to take advantage of economic opportunities -Many of them went on to harness -scientific and technological advances of the Second World War -many were quiet -Hardworking -struggled with what to do with their lives -encouraged to conform with social norms -Nearly fifty million Americans were born -Very little choices -limited to what was available within walking distance of their home <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">-Catalogue shopping was the only way to purchase items <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">-Oldest generation <span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">-Silent Generation are the parents of the baby boomers and grandparents to Generation X

Omar Rodriguez Baby Boomers 20 facts

 used to describe someone who was born during the post WWII baby boom Associated with a rejection or redefinition of traditional values.  North American Boomers are widely associated with privilege. They were the healthiest. They tended to think of themselves as a special generation. “Shockwave” “The pig in the python” Born between 1946 and 1964 Significant impact on worldwide populations Bob Dylan part of baby boomers Seventy-six million American children were born Boomers grew up at a time of dramatic social change 1st generation in American history will turn 60 years old Average annual expenditures on health care in 2004 for people ages 45 to 54 the age group that is the heart of the baby boom generation Boomers today represent 28% of the U.S. population The biggest year of the boom was 1957 Every 7 Seconds" Another Baby Boomer turns 50 every 7 seconds



Gen X 20 Facts-Mike Ortiz

-Sleep together before married -Not taught to believe in God much. -Don't respect parents -Born after "baby boom" -1960's to 1970's -Ended in the early 80's -Primarily white -Rockers -Spiffy Mods -Punk Subculture -Drop in birth rate -13th Generation -The number 13 symbolized bad kids -Rise of video games -Internet is infinitely expanding -Sometimes refered to as the MTV generation -Rise and fall of disco -Heavy Metal -Often the children of divorced parents -Ignores leaders




 * __<span style="color: #000000; font-family: Arial,Helvetica,sans-serif;">Generation Y __**
 * __Gen Y 20 Facts__** ( Irving Cobix )

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">1. Generation Y is more ethnically and racially diverse than older generations, with people of color making up about 40% of our population.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">2. Half of all young people of color are Hispanic.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">3. About 40% of all young adults ages 18 to 24 were enrolled in either a two- or four-year college in October 2008.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">4. So far, 1 in 5 Millennials are college graduates. An additional 26% are currently in school and plan to graduate from college, while an additional 30% are not in school but expect to someday earn a college degree.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">5. About 37% of 18- to 29-year-olds have been underemployed or out of work during the recession, the highest share among the age group in more than 30 years.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">6. Nearly 2/3 of all Millennials have full- or part-time jobs.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">7. 13% of all Millennials are students who do not work for pay.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">8. Almost 6 in 10 employed Millennials say they already have switched careers at least once.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">9. Only 1/3 of Millennials say their current job is their career.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">10. 36% of all Millennials depend on financial support from their families, including 14% of all young adults who are working full time.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">11. More than one in three young workers say they are currently living at home with their parents.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">12. 31% of young workers are uninsured.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">13. One-third of young workers cannot pay their bills.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">14. 7 in 10 young workers do not have enough saved to cover two months of living expenses.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">15. Roughly half of households headed by someone under 35 carry a credit card balance.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">16. 41% of younger households have auto loans.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">17. 1 in 4 Millennials are unaffiliated with any religion.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">18. Only 58% of Millennials pay their monthly bills on time.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">19. 21% of Millennials are married.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">20. 34% of Millennials are parents.

Silent Generation <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 12pt; line-height: 115%; margin: 0in 0in 10pt;">Born in the years leading up to and during WW2, this smaller group of “young elders” was taught to be “silent,” believing in the will of the group rather than in individuality. War babies growing up during the “war to end all wars” learned to be “seen and not heard.” Followers rather than leaders, they will respond to appeals to their other-directed pluralism, trust in experience, and emulation of the young and unquenched thirst for adventure.

<span style="display: block; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"> **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt;">Baby Boom Generation ** Is a person who was born during the demographic Making your business accessible is great for business! Make some changes and then tell everyone that your business is fully accessible for all of your customers and employees! Around the world, the number of people aged 65 and over is expected to almost double in the next 22 years, going from over 500 million now to just under a billion in 2030, according to the US Census Bureau. Little wonder then that our Retail example, HOJO, a Health and Wellness shop located in France has set its focus squarely on the aging population and the **//<span style="font-family: 'Calibri','sans-serif'; font-weight: normal;">baby boomers. //**

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">The Generation Y habits are influenced trough their development of a strong need for independence at an early age which has been driven by the fact that many come from single parent families. Gen Y'ers are considered consumed by entertainment, technology. This means that a Gen Y buyer will not be as fussy as a Gen X and when seeing what they want act on it fast. But they want more and want it faster. They also like to have control and privacy. They are always connected to the Internet. Marketing concepts for thisgeneration is to put their ads out there and let them stumble across them. <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%; line-height: 115%;">Apple, Jet Blue, Trader Joes, Jones Soda, Mountain Dew, and Red Bull, to name a few, are companies that have been succesful at marketing to Gen Y. That's because they don't talk down to them. Cheap cost
 * __<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Gen Y Paragraph ( Irving Cobix ) __**
 * Good quality
 * Fast service
 * An "experience"


 * Gen X Paragraph-Mike Ortiz**

The Generation X habits were mainly influenced through their background, and their life growing up. Gen-Xers were considered rebels and would waste money getting tattoos and piercings. They don't take orders from anyone and ignore leaders, this generation is hard to market. Growing up, Gen-Xers used computers as technology was expanding during the time, something they enjoyed and got many ideas from. CD players really appealed to them as well. VCR's and remote control devices caught their attention since they were all interested in the new, growing technology.Generation X is the group born between 1965 and 1981. This is a generation that grew up with both parents working, and with the divorce rate at almost 50 percent. It meant that very often they were latchkey kids, so this group learned self-reliance at an early age. Having grown up with computers and technology as part of their basic mental wiring, they assimilate many ideas quickly.